Writer Profile

Shigeto Kawahara
Research Centers and Institutes Professor, The ÎçÒ¹¾ç³¡ Institute of Cultural and Linguistic Studies
Shigeto Kawahara
Research Centers and Institutes Professor, The ÎçÒ¹¾ç³¡ Institute of Cultural and Linguistic Studies
Academic disciplines have their own "etiquette." To understand arithmetic, elementary school students must learn the definition of addition; to major in psychology, university students must learn experimental methods and statistics. The same is true for linguistics. However, when I was a university student, I felt a sense of unease when I was told point-blank, "Linguistics has these analytical protocols, so you must master them first." I couldn't shake the question, "Is that analytical method really correct?" Therefore, when I teach, I focus on conveying the charm of linguistics through familiar experiences, keeping the analytical protocols hidden in the background.
In this book as well, I have told most of the stories starting from my own experiences. There is "What Lovely Bidakuon (Nasalized 'g' Sounds)," about how I eased my nerves by being captivated by my parents-in-law's pronunciation when I visited my wife's family home to ask for their blessing for our marriage. "The Story Behind the Buzz" is an episode where I gained inspiration after a maid threw a napkin at me while I was researching maid names. "Shigeto Kawahara, the Straw Millionaire" describes how that research on maid names unexpectedly led to a collaboration with a professional rapper. "Who Are You?" is the behind-the-scenes story of my meeting with Yoichi Kitayama, which was a surprise even to me. "The Problem of Ambiguous Japanese" discusses the ambiguity of language based on a memory of a misunderstanding with my daughter, where I mistook her saying "moeshinu" (dying in a fire) for "moeshinu" (dying of cuteness/infatuation).
I also covered issues mentioned in my previous works, such as a project to save the voices of ALS patients and a project to translate misinformation about COVID-19 into multiple languages. However, in this book, I wrote about my thoughts on these involvements, what I felt, and what I learned from a very personal perspective. Before I knew it, I had completed a book that analyzes all sorts of things using the protocols of linguistic analysis as a weapon. Precure, maids, Pok¨¦mon, Japanese rap, parenting¡ªanything goes. Since we use language in our daily lives, it was only natural that it became an "anything goes" situation. Through writing this book, I was able to reaffirm that using the etiquette of linguistics brings the precision of human language to the surface. Perhaps I was speaking to my university-aged self, saying, "The protocols you are learning now are actually this useful."
Shigeto Kawahara
Daiwa Shobo
352 pages, 1,980 yen (tax included)
*Affiliations and titles are as of the time of publication.