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Reena Mito: Challenging the World from Regional Japan

Publish: January 28, 2025

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  • Reena Mito (Rino)

    Other : CEO, Reena LLCFaculty of Business and Commerce Graduate

    2022 Faculty of Business and Commerce

    Reena Mito (Rino)

    Other : CEO, Reena LLCFaculty of Business and Commerce Graduate

    2022 Faculty of Business and Commerce

I was born and raised in Hokkaido for 19 years. Surrounded by rich nature and delicious food, and blessed with wonderful parents, I was raised in a peaceful and happy environment.

However, during my third year of high school, I felt that regional Japan at the time¡ªwhen the internet was not as widespread as it is now¡ªoffered few opportunities to "broaden one's horizons and become a person who takes flight into the world." I spent a gap year studying desperately and eventually enrolled in ÎçÒ¹¾ç³¡.

Leaving my parents and experiencing the COVID-19 pandemic made me feel strongly that "I want to take the helm of my own life and live without regrets." I saved up money from part-time jobs and scholarships, and while doing internships and attending university classes on my computer, I traveled the world. I visited more than 20 countries and even drove across the Japanese archipelago.

During those travels, strangers shared their utmost kindness and their culture with me without asking for anything in return. I no longer have their contact information, and it is frustrating that I cannot fully express my gratitude. However, a quiet, burning passion remains in my heart.

I want to give back.

With that sentiment, I started a "Nomad Attraction Project" by utilizing a vacant house that was formerly a temple in Nomi Bay, Susaki City, Kochi Prefecture. Nomads are people who travel the world while working remotely with just a single laptop. They are not bound by the concepts of time or place; they utilize the internet and continue to take on challenges across borders. These individuals are launching new projects to contribute to Susaki City, Kochi Prefecture, such as holding study sessions on generative AI and design thinking developed at American universities. Currently, I am organizing events to promote Japanese culture overseas, primarily in the Middle East and the United States.

Regional Japan is full of abundant resources and warm people. On the other hand, there are few opportunities to connect with the world, and it is difficult for cutting-edge information to reach these areas. Because of this, I feel it is a shame for the next generation that it is difficult to challenge themselves with new things.

Through businesses that connect Japan and overseas, I want to eliminate the information and opportunity gaps between regional and urban Japan, so that the next generation can continue to pursue their dreams beyond the barriers of time and place. To realize such a future, I will continue to challenge the world from Japan with the goal of "becoming a marketer who connects Japan and the world."

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*Affiliations and titles are as of the time of publication.