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Madoka Akagi: Transforming the Super-Aging Society (Age-Well)

Publish: September 12, 2023

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  • Madoka Akagi

    Other : CEO, MIHARU Inc.Faculty of Policy Management Graduate

    2017 Faculty of Policy Management

    Madoka Akagi

    Other : CEO, MIHARU Inc.Faculty of Policy Management Graduate

    2017 Faculty of Policy Management

Since I was a child, I have always admired my grandmother, who was charming and handled everything with grace. During long vacations, I would stay at my grandparents' house and learn many things from her. She would often say proudly, "Once you pass 70, you should subtract one year from your age every year," and when she was 76, we even traveled to Kenya together.

My grandmother seemed to get more powerful as she aged, but everything changed when she suffered a compression fracture at the age of 87. Unable to move as she wished, she began to stay confined at home, her self-esteem plummeted, and she started apologizing to her family and those around her, saying, "I'm sorry for being a burden." I felt an uncontrollable sense of frustration, thinking, "It is wrong for my grandmother, who should be thanked at the end of her life, to be apologizing to her family and society." This became the catalyst for my decision to start my own business at the age of 26.

When I founded the company, I conducted street interviews in the freezing cold under the title "Interviews with 100 Seniors." From there, I learned of the need for someone to easily consult with and solve minor problems or worries, such as how to use a smartphone. This led to the launch of "Motto Mate," a companion service provided by the grandchild generation. Currently, staff in their 20s and 30s visit the homes of seniors to provide a wide range of services, including individual lessons on smartphones and computers, accompanying them on walks or outings, and joining them in their hobbies. Thankfully, we have received wonderful feedback, such as "You are like a well-behaved grandchild" and "A light has shone on my old age!" Moving forward, we will continue to expand our services as a "well-being service" that produces colorful and positive daily lives for the senior generation.

In the "Entrepreneurship and Management" class I took during my first year at SFC, entrepreneurs who graduated from ÎçÒ¹¾ç³¡ spoke to us about entrepreneurship. One thing they all said in common was, "I have been able to keep going until today, no matter how hard it was, because it is a mission I absolutely want to achieve." Although I am still an inexperienced entrepreneur in my fourth year, I feel the same way.

Our (my) mission is the "Creation of an Age-Well Society." Even if there is a decline in mind, body, or brain due to aging, we will transform the super-aging society by creating an Age-Well society where people can lead positive daily lives full of challenges and discoveries.

*Affiliations and titles are as of the time of publication.