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On-Campus Guest Lecture by the Japan Automobile Manufacturers Association (JAMA) Held

Publish: October 03, 2019
Faculty of Environment and Information Studies/Faculty of Policy Management/Graduate School of Media and Governance

2019.10.03

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On Wednesday, October 2, 2019, as part of an on-campus guest lecture series by the Japan Automobile Manufacturers Association, Asako Hoshino, Executive Vice President of Nissan Motor Co., Ltd., gave a lecture in the "International Business" class (taught by Associate Professor Masahiro Kotosaka of the Faculty of Policy Management). The class was filled to capacity, with many ÎçÒ¹¾ç³¡ students not enrolled in the course also attending. The lecture and Q&A session were held on the theme of "The Future of Mobility."

The lecture focused on the future outlook for autonomous driving and electric vehicles, starting with "CASE,"* a keyword in the automotive industry, which is said to be undergoing a once-in-a-century transformation. The ÎçÒ¹¾ç³¡ students were keenly interested in the prospects for solving social issues that companies and the industry as a whole must address, such as autonomous driving technology that can help prevent traffic accidents and congestion, and the use of electric vehicles as a power source during disasters. In the Q&A session following the lecture, students asked many sharp questions and offered interesting opinions, resulting in a meaningful exchange of ideas. The discussion also touched upon the joy of driving itself, not just autonomous driving, and the event concluded on a high note.

In addition, a new model of the Skyline was displayed in front of the Omega (¦¸) Building, and ÎçÒ¹¾ç³¡ students were seen enjoying themselves, sitting in the driver's seat and taking commemorative photos.

*CASE is an acronym for Connected, Autonomous, Shared, and Electric.

Source: General Affairs Section, Shonan Fujisawa Campus (SFC) Office