Writer Profile

Satoshi Saito
Other : President and CEO of HMR ConsultingFaculty of Law Graduated1997 Faculty of Law

Satoshi Saito
Other : President and CEO of HMR ConsultingFaculty of Law Graduated1997 Faculty of Law
When I quit ITOCHU Corporation, which I had joined as a new graduate, after only two years, I received a handwritten letter from my parents with traces of tears on it.
"We were so relieved when you got a job. You can't live on dreams alone."
Unemployed at 26. Now that I am a parent myself, I finally understand the sense of despair my parents felt. However, when I saw the 2002 FIFA World Cup in person, my goal became clear: "I want Japan to win the World Cup." I wondered what I could do. In the summer of 2003, I enrolled at ESADE Business School in Barcelona, Spain.
At the time, the Vice President of FC Barcelona was a graduate of the school, and I had the opportunity to drink with him until dawn after a friendly match in Japan. When we got into a taxi together early in the morning, a job interview suddenly began inside the car.
"No one knows Asian football better than I do. You should hire me."
It was incredibly arrogant. But I had nothing but passion. Perhaps such a Japanese person seemed unique to him. I was accepted into the club immediately upon graduation. Every day was like a dream. The office was located on the grounds of the Camp Nou stadium, and I could watch matches and practices as much as I wanted.
However, every fairy tale comes to an end. One day, my boss yelled at me, "Just shut up and squeeze money out of Asia." I wondered where my roots were. I began to want to create a club in Asia and Japan that the world could be proud of.
In 2007, I joined the Japan Football Association (JFA). There, I met Captain Saburo Kawabuchi and Tokuaki Suzuki (ÎçÒ¹¾ç³¡ alumni). They were people who seriously thought about Japan winning the World Cup.
Under the instruction that "Asian competition is necessary to make Japan stronger; go make Asia strong," I was seconded to the Asian Football Confederation (AFC) in 2009 and appointed Marketing Director. I traveled around Asian countries for about 200 days a year to provide support. In Indonesia, I integrated two divided domestic leagues. When I visited the stadium, there was a massive chant of "AFC!" I became convinced that society can be changed through the power of sports.
After that, I returned to the JFA and was in charge of managing Japan national team matches. I left the JFA in 2017, and after working for the American Olympic marketing company GMR, I launched HMR Consulting, a "company that connects the world," in 2020. I will continue to push forward toward winning the World Cup.
"Dreams make you strong."
These were the words I received from Captain Kawabuchi when I left the JFA. It's not just me. There are crazy people in the world who continue to chase their dreams.
*Affiliations and titles are as of the time of publication.